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Public stunts in film marketing are often effective at generating buzz but also come with risks. Viral campaigns have become key tools for filmmakers to capture audience attention through creative tactics. However, stunts like Jim Iyke’s staged fight with Uche Maduagwu or rumors surrounding Basketmouth’s relationship with MizVick raise concerns about misleading audiences. While these strategies can be impactful in the short term, they may harm trust and damage a film’s long-term reputation. Filmmakers like Funke Akindele demonstrate that success is possible through responsible, engaging promotions without resorting to controversy.