Style Magnate is a premier fashion and design competition featuring 20 emerging designers selected through a rigorous audition process. Contestants will compete for a transformative prize valued at 100 million Naira, including a 10 million Naira cash award, a three-month internship, a one-bedroom loft apartment, and the prestigious title of ‘The Style Magnate.’
SHOW FORMAT
Guided by Nigerian fashion icon Mai Atafo as the Maestro, contestants will face creative challenges designed to impress top industry figures. Nollywood star Joseph Benjamin will host the show, with renowned stylist Yolanda Okereke serving as the Fashion Principal. The show promises high stakes, intense drama, and stunning designs.
EPISODE DETAILS
New episodes will air every Friday, featuring challenges that push contestants to their limits in sketching, designing, and sewing under pressure. The stakes rise each week as contestants aim to deliver exceptional designs to impress influential fashion figures. With major celebrities to dress and expert mentors to guide them, the competition will showcase their skills and creativity.
MAI ATAFO’S ROLE
Mai Atafo, known for his award-winning designs, will offer his expertise, encouragement, and signature tough love as the show’s Maestro. His role is crucial in guiding contestants through their creative processes.
EXECUTIVE PRODUCER’S INSIGHT
Abisola Omolade, the show’s executive producer, shares, “Style Magnate was created to highlight Africa’s raw talent and limitless creativity. We aimed to provide a platform where designers can learn, grow, and thrive in a constantly evolving industry. Watching these designers push boundaries and bring their unique perspectives to life has been incredibly rewarding. I’m excited for viewers to experience the journey and transformations.”
SHOWMAX’S COMMITMENT
Dr. Busola Tejumola, Executive Head of Content and Channels, West Africa at MultiChoice, states, “Style Magnate allows designers to showcase their creativity and passion to a wider audience. We’re proud to support emerging talent as they make their mark on the global fashion stage. This show is a perfect addition to Showmax’s portfolio of original content, reflecting our dedication to authentic African stories.”
CONCLUSION
As the competition intensifies, alliances will form, friendships will be tested, and only the most talented designers will make it to the finale. Their final designs will be judged by experts and a surprise celebrity guest. The winner will be crowned The Style Magnate and will gain a significant foothold in the fashion industry.