Pernod Ricard, one of the world’s leading premium spirits companies, is set to showcase three of its most celebrated brands—Absolut Vodka, Olmeca Tequila, and Chivas Regal—at the upcoming Lagos Cocktail Week (LCW). This two-day celebration, taking place on October 17th and 18th, 2024, at the Federal Palace Hotel in Lagos, promises an exciting experience featuring innovative cocktails, immersive activations, and engaging social moments.
This year’s LCW is particularly noteworthy as Absolut Vodka will debut its much-anticipated Watermelon flavor, available for sampling exclusively at the event before nationwide distribution. The new flavor adds a refreshing twist to Absolut’s ethos of being ‘Born to Mix,’ inviting guests to ‘Create Better Together’ through unique cocktail experiences.
Olmeca Tequila, known for its high-energy and spontaneous events, will encourage guests to embody its motto, ‘Bring the Party, Not the Plan.’ Attendees can look forward to vibrant cocktail creations, exhilarating DJ sets, and unexpected surprises during the Olmeca hour, truly capturing the spirit of the brand’s ‘Bring the Unexpected’ mission.
Meanwhile, Chivas Regal will celebrate the ‘perfect cocktail mix for both the creative and regal’ with exclusive offerings of Chivas 15 and Chivas 18 cocktails. Additionally, Chivas is sponsoring the LCW 2024 Bar Battle competition, where the winner will receive a cash prize and sponsorship for the WSET Level 1 exam.
A Toast to Sophistication and Luxury
This year’s LCW is designed to blend creativity with sophistication, offering an elevated experience for all attendees. Evane Chenuet, Marketing Director of Pernod Ricard Nigeria, expressed enthusiasm about the company’s participation, stating, “We are thrilled to be a part of this year’s Lagos Cocktail Week, a platform that celebrates creativity, innovation, and Nigeria’s thriving cocktail culture.”
Chenuet further emphasized Pernod Ricard’s long-term commitment to the Nigerian market by providing premium experiences that resonate with evolving consumer tastes and lifestyles. The event is seen as an excellent opportunity to engage with the audience, forge new connections, and create lasting impressions.
About Pernod Ricard Nigeria
Pernod Ricard Nigeria is the local affiliate of Pernod Ricard, a global leader in wines and spirits. The company boasts a comprehensive portfolio of premium and luxury brands, with 16 out of the top 100 spirit brands in the world, including Jameson Irish Whiskey, Beefeater Gin, Martell Cognac, Seagram’s Imperial Blue Whisky, Absolut Vodka, Ballantine’s Blended Scotch Whisky, Chivas Regal, The Glenlivet Scotch Whisky, Olmeca Tequila, Malibu Liqueur, and Mumm Champagne.
Join us for a toast to sophistication and luxury at Lagos Cocktail Week, where creativity meets the world of premium spirits!