Nile Media Entertainment has announced the launch of a groundbreaking voucher system called ‘Atlas by Reach,’ coinciding with the highly anticipated film The Uprising: Wives on Strike 3 starring Omoni Oboli.
In an official statement shared on their Instagram page, the Nile Entertainment team highlighted the significance of this innovative system for producers and filmmakers across Nigeria and beyond. The post stated, “We launched a foremost and innovative voucher system for producers and filmmakers across Nigeria and beyond. The voucher system called ‘Atlas by Reach’ was launched with @omonioboli’s highly anticipated ‘THE UPRISING: Wives on Strike 3’ film and it makes it easy to pre-order tickets before showtime. Anyone (Influencers, Celebrities, Staff, Lovers, etc.) can buy tickets to a movie in advance; they can also gift the tickets to others.”
Moses Babatope, Chief Executive Officer of the Nile Media Entertainment Group, emphasized the potential impact of the voucher system on the industry and the economy. He stated, “This innovation has the potential to grow admissions, increase sales, and further boost the nation’s economy. The time to push boundaries, set trends, redefine and transform media entertainment is now, and we are at the forefront of this. It is indeed a big win for us to launch a groundbreaking innovation for the Nollywood industry. Pre-selling for upcoming films is now a reality, eliminating the need to wait for showtime before getting tickets.”
The introduction of ‘Atlas by Reach’ marks a significant step towards modernizing the ticketing process in Nollywood, making it more accessible and convenient for moviegoers.