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Saturday, November 23, 2024

MTN Nigeria Launches Eco-Friendly Biodegradable SIM Cards

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In a significant step towards sustainability and reducing carbon emissions, MTN Nigeria Communications Plc has launched the pilot scheme for its paper-based biodegradable eco-friendly SIM cards. This initiative aligns with the company’s Project Zero goals, aimed at achieving net-zero emissions by 2040.

In a statement released last weekend, MTN emphasized that the biodegradable SIM cards are environmentally safer as they promote product lifecycle management that encourages circularity and minimizes waste. By gradually phasing out plastic-based SIM cards, MTN aims to make a substantial contribution to preventing plastic pollution while demonstrating its commitment to integrating sustainable practices into its operations.

“This initiative, driven through a local supplier, reflects MTN’s commitment to empowering local businesses and boosting economic growth through sustainable partnerships,” the statement highlighted.

During the launch event held at MTN’s office in Lagos, Tobe Okigbo, Chief Corporate Services and Sustainability Officer, remarked on the advantages of the new biodegradable SIM cards compared to traditional Polyvinyl Chloride (PVC) plastic cards. He noted that these eco-friendly alternatives can naturally biodegrade and are recyclable, significantly reducing waste pollution and lowering the carbon emissions footprint during both production and disposal.

“Our new eco-friendly SIM cards represent part of our continuous commitment to environmental responsibility,” Okigbo stated. “They not only reduce waste but also support local Nigerian vendors and integrate sustainability into our business operations and the daily lives of our customers.”

Adekemi Adisa, General Manager of Sustainability and Shared Value at MTN, also expressed the company’s dedication to innovative sustainability measures. “The launch of our recyclable SIM cards embodies our commitment to sustainability, encouraging our customers to make eco-friendly choices, reducing waste, and paving the way for a more environmentally conscious future for Nigerians,” Adisa said.

This initiative marks a notable advancement in MTN’s efforts to address environmental challenges and foster sustainable development in Nigeria.

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