In a recent interview, legendary Nigerian music producer ID Cabasa praised Don Jazzy, the Mavin Records boss, for his exceptional intelligence and strategic acumen in the Nigerian music industry.
ID Cabasa’s Praise for Don Jazzy
ID Cabasa highlighted Don Jazzy’s innovative move of collaborating with skitmakers as a key factor in his success. According to Cabasa, this strategic decision has garnered Don Jazzy significant support and loyalty from the Nigerian content creator community. “What Don Jazzy did is connect with them (content creators) so that anytime he drops, all of them will post,” ID Cabasa explained, underscoring the impact of this approach.
Advice to Emerging Artists
During the panel discussion, ID Cabasa advised emerging artists to seek collaborations with content creators to enhance their visibility. He cited Kizz Daniel as an example of a superstar who has successfully cultivated a strong relationship with the content creator community.
Working with Gen Z
Cabasa also spoke about his preference for working with younger artists, noting that he collaborates extensively with Gen Z creatives. “I work a lot with Gen Z because they are full of inspiration while people from my set have experience,” he said, emphasizing the value of blending youthful creativity with seasoned expertise.
ID Cabasa’s Upcoming Project
ID Cabasa, known for his influential role in Nigerian music and his success in launching artists such as 9ice, Lord of Ajasa, Reminisce, and Olamide, has announced a new project. The forthcoming album is a reimagination of classic Afrobeats songs. Ahead of the album release, he has already released singles like ‘Photocopy Reloaded’ featuring Vector and ‘Olufunmi Reimagined’ featuring Joeboy, OdumoduBlvck, Fireboy, and Boj.