Kendrick Lamar has released the music video for his track ‘Not Like Us,’ which addresses his ongoing rap beef with Canadian rapper Drake. This release is seen as a celebratory victory lap for Lamar, who uses the video to respond to various claims made by Drake, including those about Lamar being a “false prophet” and having marital issues.
The video was shot in Lamar’s Los Angeles neighborhood of Compton, reinforcing his strong ties and acceptance in his community, in contrast to Drake’s assertions. It features appearances by Lamar’s wife and children, countering Drake’s allegations of marital discord. Additionally, Dave Free, co-director of the video, is featured, which serves to mock Drake’s claims that Free fathered Lamar’s children.
‘Not Like Us’ has been a significant success, with the music video garnering over 12 million views on YouTube within 12 hours of its release. The song has set streaming records in the United States, including the biggest opening streaming day for a rap song on Spotify. It has reached the top of the Billboard Hot 100 and recorded the second-biggest sales week for a song in 2024. Lamar’s performance of the song five times at a recent pop-out concert in Los Angeles further solidified its impact and his victory in this high-profile rap feud.