Jägermeister, a premium liqueur brand known for its commitment to creativity and self-expression, has announced the addition of two new ambassadors, Tochi and Hafsat, to its Meisters Tribe in Nigeria. These ambassadors, referred to as “Meisters,” are individuals who embody the brand’s ethos of mastering a craft and living by their own principles.
Tochi, widely recognized as the leading loctician in Nigeria, has made a significant impact in the hairstyling industry. His reputation as a top-tier loctician and his dedication to his craft played a crucial role in his selection as a Jägermeister ambassador. Tochi expressed his excitement about joining the Meisters Tribe, highlighting how the brand’s commitment to creativity aligns with his own values.
Hafsat, an award-winning poet known for her audacity and self-expression, also joins the Meisters Tribe. Her ability to use spoken word to address critical issues while remaining authentic mirrors Jägermeister’s core values. Hafsat shared her enthusiasm about the opportunity to inspire and empower young adults to express themselves fearlessly.
The Meisters Tribe, which already includes notable members such as Denrele, Small Doctor, Whitemoney, Commissioner DJ Wysei, Big Bimi, Tevris, Orange Nerd, Femi, and Dare, is a collective of creatives, music artists, and fashion designers who inspire others to pursue their passions with authenticity and confidence. Through this initiative, Jägermeister continues to encourage young adults to be their authentic selves, master their crafts, and forge their paths to success.