‘Olamide’s “Ikigai” represents another significant milestone in his illustrious career, showcasing his continuous evolution and deep understanding of the Nigerian music landscape. The term “Ikigai,” meaning “the purpose for living” in Japanese, aptly captures Olamide’s ongoing quest for growth and relevance in the music industry.
For his 10th solo project, Olamide collaborates with talented producer Semzi and gathers current and former YBNL associates to craft a 7-track album that resonates with the contemporary soundscape. The opening track, “Metaverse,” sets the tone with Olamide’s trademark blend of Yoruba and pidgin, solidifying his reputation as a hitmaker.
Throughout “Ikigai,” Olamide’s distinctive flow and delivery shine brightly. Tracks like “Makaveli” and “Uptown Disco,” featuring Asake and Fireboy DML, respectively, underscore his stature as a hip-hop icon. He effortlessly name-drops cultural figures and celebrates his role in nurturing talent within the YBNL family.
The album also showcases Olamide’s versatility. In “Hello Habibi,” he explores themes of affluence and global influence, blending hip-hop with Middle Eastern musical elements. Conversely, tracks like “Morowore” delve into introspection and spirituality, paying homage to Nigerian music legends like Paul Play Dairo.
Overall, “Ikigai” not only reinforces Olamide’s musical prowess but also demonstrates his maturity as an artist who navigates the complexities of fame and responsibility. By eschewing the pressure of chasing chart success while maintaining his star power, Olamide sets a blueprint for aging gracefully in the music industry.
In summary, “Ikigai” is a testament to Olamide’s enduring relevance and his ability to connect with audiences through compelling storytelling and infectious beats.