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In the debut episode of Purple Stardust’s podcast “Culture Connect,” Gracey Mae, a leading A&R and Recording Academy member, disclosed that one of the artists she manages received a $750,000 down payment for a brand deal. This substantial amount underscores the significant financial potential in the industry with effective brand building and strategic partnerships.
Hosted by Leye Makanjuola, CEO of Purple Stardust, the podcast explores how music shapes brand identity and the role of artist collaborations in strengthening brand connections. Gracey Mae elaborated on how brands select artists and how artists can position themselves to secure lucrative partnerships.
To view the full episode, visit Purple Stardust’s YouTube channel.