GLOBAL TOURISM SEES STRONG GROWTH: TOP 5 MOST VISITED COUNTRIES IN 2024

Despite recent challenges, global tourism has rebounded robustly, with a reported growth of 2.9% in 2024, building on a 3% increase from the previous year. Travelers continue to explore new destinations while returning to beloved spots.

According to the Global Tourism Organisation, here are the top five most visited countries and their visitor numbers:

1. France – 89.4 million arrivals
   Growth Rate: 2.90%
   France remains the world’s most visited country, attracting 89.4 million tourists in 2024. Travelers flock to iconic attractions like the Eiffel Tower, the Louvre Museum, and the picturesque landscapes of Provence. The country’s growth rate of 2.9% underscores its enduring allure.
2. Spain – 83.7 million arrivals
   Growth Rate: 0.80%
   With its beautiful beaches, historic cities, and vibrant culture, Spain welcomed 83.7 million visitors in 2024, maintaining its status as one of Europe’s top travel destinations. Highlights include the architectural wonders of Barcelona and the sunny shores of the Costa del Sol, with a modest growth rate of 0.8%.
3. United States – 79.3 million arrivals
   Growth Rate: 0.60%
   The United States attracted 79.3 million visitors in 2024, drawn by famous sites such as New York’s Times Square, Disney World in Florida, and the Grand Canyon. Although growth was slower at 0.6%, the U.S. remains a preferred destination for diverse experiences in nature, culture, and entertainment.
4. China – 65.7 million arrivals
   Growth Rate: 4.50%
   China recorded significant tourism growth of 4.5%, with 65.7 million visitors in 2024. Tourists are captivated by historical landmarks like the Great Wall, Forbidden City, and Terracotta Warriors. Major cities such as Beijing and Shanghai offer a blend of tradition and modernity, alongside initiatives aimed at sustainable tourism and enhancing tourist experiences.
5. Italy – 64.5 million arrivals
   Growth Rate: 4.80%
   Italy welcomed 64.5 million tourists in 2024, achieving a remarkable growth rate of 4.8%. From the romantic canals of Venice to the ancient ruins in Rome, Italy’s rich art, history, and cuisine continue to attract visitors, with numbers rising annually.

As tourism continues to flourish globally, these destinations highlight the enduring appeal of travel and exploration.