Jemima Osunde’s statement sheds light on a growing trend in Nollywood where actors are expected to have a significant social media presence before being considered for roles. It reflects the increasing pressure for actors to market themselves beyond just their talent on-screen, pushing them into the realm of content creators. This shift in the industry raises questions about how much influence social media now holds in the casting process, and whether it detracts from an actor’s core skillset.
Osunde’s comments suggest a frustration with this trend, highlighting that actors are being judged not just on their acting abilities but on their ability to create viral content, which may not always align with their strengths. Jammal Ibrahim’s response further emphasizes the role of good management in navigating these pressures. Instead of conforming to trends that might not suit their persona, Ibrahim advocates for managers to focus on enhancing their clients’ unique qualities.
This conversation brings to light the evolving nature of the industry and the challenges faced by actors, especially those who may not naturally gravitate towards social media trends like dance or viral stunts. It raises an important question about the balance between maintaining artistic integrity and the demands of a media-driven industry.