Dubai-based Afrobeats artist Ebuka Eze Menoti is on the cusp of breaking into the mainstream music scene of the United Arab Emirates (UAE) with his latest single, “Deme Deme.” Released just a week ago across various digital platforms, the track is already generating significant buzz, resonating deeply with listeners in the streets.
Menoti, who began his music career in Nigeria before relocating to Dubai in 2019, is excited about the traction his music is gaining. He describes “Deme Deme” as a “thanksgiving song,” reflecting his gratitude to God for his journey and achievements in a foreign land. He emphasizes the song’s message, stating, “It creatively captures my gratitude to God for what He has done and what He is yet to do for me. It also talks about where I am today and where I envision to be in the future.”
Music Promotion as a Taxi Driver
To promote his music in Dubai, Menoti ingeniously uses his role as a taxi driver. He frequently plays his songs for passengers, who have responded positively, offering encouragement and appreciation for his creativity. This unique exposure to a diverse audience has helped him understand the high regard for Afrobeats outside Nigeria. Menoti notes, “Being a taxi driver exposed me to people of different nationalities. From listening to my music, I got to understand how Afrobeats stars and the genre are highly rated outside the shores of Nigeria. This kind of boosted my desire to pursue a career in music.”
Reflecting on his humble beginnings, Menoti recalls using his first salary to purchase musical instruments, which continue to serve him in his artistic endeavors.
Aspiring for Mainstream Success
With a background in visual arts from the University of Nigeria, Nsukka, Menoti is optimistic about penetrating the mainstream music scene in Arab countries. He sees the awareness generated by playing his music in his taxi as a crucial step toward achieving that goal.
Describing himself as an artist in his “exploration stage,” Menoti aspires to become a global household name within the next five years. He is determined to carve out his unique path without competing directly with established Afrobeats artists like Burna Boy, Davido, Wizkid, and Kizz Daniel.
In summary, Ebuka Eze Menoti’s innovative approach to promoting his music and his commitment to authenticity position him as a promising figure in the Afrobeats genre, with the potential to make waves in the UAE’s vibrant music scene.