BoohooMAN Nigeria officially made its mark in the Nigerian fashion industry with a grand launch event at the Ashluxury Store in Lekki on Saturday, October 12, 2024. The event, headlined by Nigerian singer-songwriter Shallipopi, attracted a crowd of fashion enthusiasts, influencers, and music lovers.
The launch not only celebrated BoohooMAN’s entry into the Nigerian market but also introduced its new AW24 collection in collaboration with Shallipopi. The collection is a unique fusion of 90s streetwear and Shallipopi’s Afro-rocker style, offering 49 pieces that include distressed graphic jersey sets, oversized denim, and bold spray washes. Designed for Gen Z, the collection captures the essence of effortless, everyday style.
Famous faces like Kemi Smallz, Ladipoe, Bayanni, Morravey, Candy Bleakz, and others graced the event, adding to its star-studded vibe. Shallipopi spoke about the collaboration, stating, “Fashion is an extension of my music and personal style. Teaming up with BoohooMAN has allowed me to bring that creative vision to life.”
As part of its African expansion, BoohooMAN launched a Nigerian website, making it easy for local consumers to shop the latest trends. This launch is a major step for BoohooMAN, as it aligns with other successful fashion collaborations in Nigeria, further blending the worlds of music and fashion.
For more on the collection, visit www.boohooman.ng.