China’s automotive giant, Changan, a key player behind the Avatr 07, is making significant strides in its global expansion. The establishment of Changan Automobile Deutschland GmbH in Munich underscores its commitment to entering the European electric vehicle (EV) market.
This move aligns with Changan’s broader “Vast Ocean” strategy, aimed at positioning the brand as a global leader in electric vehicles. The company targets selling 480,000 vehicles overseas in 2024, a notable increase from the 228,000 units sold in the first seven months of this year. By 2030, Changan aims to achieve total global sales of five million units, including 1.2 million vehicles sold overseas.
Europe plays a critical role in this strategy, with plans to launch its New Energy Vehicle (NEV) models in the latter half of 2024. Changan is optimistic about its NEV sales, projecting to sell 750,000 units globally this year, with significant contributions from its Deepal and Nevo brands, expecting sales of 280,000 and 250,000 units, respectively.
In addition to its European focus, Changan is advancing its operations in other regions. Its first overseas production facility in Thailand is nearing completion and is set to begin full production in early 2025. The company is also exploring potential production bases in Central and South America and Europe.
Changan’s ‘Vast Ocean’ plan transcends mere sales; it represents a vision for the future of mobility, emphasizing a robust commitment to electric vehicles. As the global automotive landscape watches closely, Changan’s extensive resources, technological capabilities, and unwavering determination position it as a formidable competitor in the EV market. The ‘Vast Ocean’ strategy may mark the start of a transformative era for the company.