Erewhon, a California-based supermarket, holds the title of the most expensive supermarket in the world, renowned for its exclusivity and luxury. Popular among celebrities, tourists, and the ultra-wealthy, Erewhon offers premium foodstuffs and unique products.
PRICE TAGS AND AMENITIES
Erewhon is known for its sky-high prices, with a 2.5-pound organic rotisserie chicken priced at $22.50 (₦37,046). In comparison, Whole Foods charges $11.99 (₦19,741) for a similar product, and a three-pound rotisserie chicken at Costco costs just $4.99 (₦8,216). A dozen eggs at Erewhon also cost significantly more than at Whole Foods, and is four times the national average.
The supermarket offers exclusive amenities, including valet parking with a $200 (₦329,300) annual membership and a membership-based rewards program. This program costs $200 (₦329,300) per year or $20 per month, providing members with 25% off most products, free shipping on orders over $150, and additional perks like free tonic beverages, lifestyle bonuses, and access to special events.
SUSTAINABILITY AND ETHICS
Erewhon is a Certified B Corp and a Certified Organic Retailer, emphasizing sustainability and ethical practices. All products are organically grown and harvested.
CLIENTELE
Erewhon’s clientele includes top earners and celebrities such as Kim Kardashian, Kendall Jenner, Kourtney Kardashian, Miley Cyrus, Demi Lovato, Leonardo DiCaprio, and Hailey Bieber. The store has become a hotspot for A-list celebrities and social media influencers, earning the reputation of “the most culty grocer in L.A.” according to The Cut.
Despite the high costs, Erewhon remains a coveted destination for those seeking luxury and exclusivity in their shopping experience.