Genesis Pictures and Silverbird Distribution have joined forces to co-distribute Ayo ‘A.Y’ Makun’s upcoming film, The Waiter. The film, set to release in cinemas this December, combines action and comedy while delving into Nigeria’s socio-political landscape.
INNOVATIVE PARTNERSHIP
In a joint statement, Nnaeto Orazulike of Genesis Pictures and Isabella Okechukwu of Silverbird Distribution highlighted the innovative nature of their partnership. They aim to expand their reach to global audiences and set a new benchmark for film distribution in Nigeria. AY welcomed the collaboration, viewing it as a significant advancement for the Nigerian film industry.
IMPACT ON NOLLYWOOD
Dubbed the “Gensilver deal,” this partnership could reshape the Nigerian cinema landscape, challenging the dominance of FilmOne and opening new revenue channels. With Genesis and Silverbird’s combined market presence, the deal promises to bring fresh opportunities and collaborative innovations to Nollywood.
AY’S TRACK RECORD
Ayo Makun, known for his successful films such as 30 Days in Atlanta, A Trip to Jamaica, and Merry Men: The Real Yoruba Demons, continues to be a major player in Nollywood. The Waiter is anticipated to be a major December release, competing with new films from other Nollywood stars like Funke Akindele, Toyin Abraham, and Mercy Aigbe.