Chivas Regal, renowned as a leading Scotch whisky brand, is excited to launch its new “I Rise, We Rise” campaign, celebrating the power of collaboration and creativity.
The campaign highlights Chivas Regal’s dedication to supporting and celebrating talent, positioning itself as the brand for those who thrive on collective success.
Central to this initiative is Nigerian artist BNXN, formerly known as Buju. His journey from emerging talent to global sensation aligns perfectly with Chivas Regal’s vision of shared success. Joining BNXN in this campaign are TG Omori, a top music video director, and Sore Adebisi, a creative director and co-founder of @headsbybnxn. Their contributions add depth to the campaign, reflecting the transformative influence of mentorship and collaboration in the creative industry.
The “I Rise, We Rise” campaign emphasizes the collective journey of creativity, focusing on community, mentorship, and overcoming challenges. BNXN, TG Omori, and Sore Adebisi will lead a series of discussions exploring their collaborative processes and the future of the creative industry. These episodes will provide valuable insights and inspiration for aspiring talents.
Michael Ehindero, Managing Director for Pernod Ricard Nigeria, expressed his excitement about the campaign, stating, “At Chivas Regal, we champion collaboration and mutual support as keys to achieving greatness. The ‘I Rise, We Rise’ campaign celebrates the creative spirit embodied by BNXN, TG Omori, and Sore Adebisi. Their collaboration reflects our commitment to nurturing talent and fostering a thriving community.”
The campaign will feature interactive events, workshops, and digital initiatives designed to inspire and empower creatives. It will be showcased across various platforms, including digital and social media channels, broadening its reach and impact.
For more details on the “I Rise, We Rise” campaign, visit Chivas Regal’s official website or follow them on social media @ChivasRegal.