Veteran broadcaster Bimbo Oloyede, after over five decades as a broadcast journalist, shared insights on Nigerian journalism’s path forward in an interview with Pulse Nigeria. Known for her extensive career, including hosting The News at 10 on Channels TV until her retirement in 2015, Oloyede has continued to influence the media landscape through writing and advocacy.
### Key Points from the Interview:
**Career Beginnings:**
Oloyede started as an assistant producer at NBC/TV and transitioned to the newsroom as a newscaster and sub-editor. She recalled her early days in journalism during Nigeria’s military rule, highlighting the sensitivity and scrutiny surrounding the news.
**Changes in Journalism:**
She noted significant changes in the media landscape, including the proliferation of news stations and the role of the National Broadcasting Commission (NBC) as a regulator. Oloyede emphasized the importance of self-censorship and the emergence of opinion-driven journalism.
**Current Challenges:**
Oloyede pointed out the critical role of the media in Nigeria’s underdeveloped political climate. She stressed the necessity for journalists to speak truth to power, advocate for the voiceless, and provide accurate information amidst a backdrop of insufficient leadership accountability.
**Path Forward:**
To accelerate growth in Nigerian journalism, Oloyede called for investment in skills development, specialized training, and collaborative efforts across the media industry. She highlighted the importance of intentional and planned growth, which requires substantial financial investment.
**Inspirations and Future Projects:**
Oloyede expressed excitement about the young journalists she has mentored, especially women in investigative journalism. She discussed her latest book, “Command Your Stage,” aimed at improving public speaking and presentation skills. Additionally, she announced her commitment to a ₦100 million cancer research fund, underscoring her continued dedication to impactful initiatives.
### Notable Quotes:
– “The media must use its power to make Nigeria, even if others are trying to break Nigeria.”
– “Money is the name of the game but it depends on who is spending it and how and why it is being spent!”
– “Being a journalist can never be for the fun of it or because a take-home pay is required. There has never been a more critical time to be a journalist than now.”
### Future Aspirations:
Oloyede plans to continue her advocacy and educational efforts, particularly through her cancer research fund and potential media projects like a podcast or newsletter, provided she has the necessary support.
Her reflections and plans underscore her enduring commitment to enhancing Nigerian journalism and contributing to societal well-being through various platforms.