Kids Say the Darndest Things’ returns with Paramount Global & What Media Group

2 mn read

The family favorite “Kids Say the Darndest Things” is back for its third season, promising more laughs, surprises, and heartwarming moments. This season marks a groundbreaking partnership between the iconic show and two entertainment powerhouses: Paramount Global Content Distribution and What Media Group. With the broadcast platform being The What Network and the production partner being Mansa Studios, the show aims to deliver its unique blend of humor and authenticity to audiences.

### Key Highlights:

– **Partnerships**: Paramount Global Content Distribution and What Media Group are collaborating to enhance the viewer experience. This format licensing deal celebrates African children and their unique voices and perspectives.

– **Statements**:
– **Lauren Marriott**, SVP, Content Partnerships and Brand Strategy at Paramount Global Content Distribution, expressed excitement about working with What Media Group to bring the show to audiences across Africa. She emphasized the show’s family-friendly appeal and its reimagined format.
– **Chichi Nwoko**, CEO of What Media Group, highlighted the show’s commitment to celebrating the diversity and originality of African kids. Nwoko noted that this season would feature children from across the African continent, ensuring fresh, engaging, and authentic content.

– **Production**: The new season promises a diverse cast of children from across Africa, sharing their spontaneous and often hilarious insights on life. True to the show’s tradition, the young stars are not professional actors and their responses remain genuine and unpredictable.

– **Casting and Premiere**: Casting calls will be announced shortly, inviting children aged 4 to 11 from all over Africa to participate. The production team is working hard to set the groundwork for a captivating, entertaining, and inspiring season.

The U.S. version of “Kids Say the Darndest Things” is produced by CBS Studios in association with Anvil 1893 Entertainment and She Ready Productions. Paramount Global Content Distribution licenses the format rights.

Stay tuned for more information on auditions, premiere dates, and exclusive behind-the-scenes content as “Kids Say the Darndest Things Africa” returns to bring the unfiltered brilliance and humor of Africa’s children to the forefront.

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